{"id":9402,"date":"2020-10-22T10:35:38","date_gmt":"2020-10-22T15:35:38","guid":{"rendered":"https:\/\/vt0143.itsahappyclient.com\/valor-de-la-fragancia-anade-valor-a-las-instalaciones-y-locales-el-uso-de-fragancias\/"},"modified":"2024-12-16T10:13:56","modified_gmt":"2024-12-16T16:13:56","slug":"valor-de-la-fragancia-anade-valor-a-las-instalaciones-y-locales-el-uso-de-fragancias","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/es\/blog-es\/valor-de-la-fragancia-anade-valor-a-las-instalaciones-y-locales-el-uso-de-fragancias\/","title":{"rendered":"Valor de la fragancia: \u00bfa\u00f1ade valor a las instalaciones y locales el uso de fragancias?"},"content":{"rendered":"<p>Cuando hablamos del valor de la fragancia, nos referimos a cu\u00e1les son los beneficios intangibles para un local que utiliza fragancias. Al fin y al cabo, un cliente no puede ver ni tocar una fragancia, s\u00f3lo olerla. Pero, \u00bfun gran sistema de fragancias garantiza que un local sea m\u00e1s atractivo para el cliente? Paul Wonnacott, Presidente de Vectair Systems, apareci\u00f3 recientemente en el <a href=\"http:\/\/www.europeancleaningjournal.com\/magazine\/editions\/pdf\/october-2020\" target=\"_blank\" rel=\"noopener noreferrer\">European Cleaning<\/a> Journal hablando del verdadero valor de la fragancia para los locales. Wonnacott hace un repaso de cu\u00e1les son las tendencias actuales en cuanto a fragancias favoritas y qu\u00e9 impulsa la elecci\u00f3n del cliente. Los casinos de Las Vegas, por ejemplo, son grandes usuarios de fragancias, ya que los estudios demuestran que les ayudan a aumentar los ingresos. &#8220;Un aroma agradable podr\u00eda estar relacionado con un aumento del 45% de los ingresos de las m\u00e1quinas tragaperras en comparaci\u00f3n con una zona no perfumada&#8221;, divulga Wonnacott. <\/p>\n<h2>Valor de la fragancia en los entornos minoristas<\/h2>\n<p>Tambi\u00e9n hay estudios sobre el valor de la fragancia que se han realizado en entornos minoristas, como zapater\u00edas. Seg\u00fan Wonnacott, &#8220;el 84% de las personas ten\u00edan m\u00e1s probabilidades de comprar zapatos cuando se los probaban en una habitaci\u00f3n perfumada&#8221;. <a href=\"http:\/\/vectairsystems.com\/us\/products\/aircare\/\" target=\"_blank\" rel=\"noopener noreferrer\">Los sistemas de<\/a> ambientadores y fragancias se han establecido en el entorno de los lavabos, pero cada vez destacan m\u00e1s en otras instalaciones.<\/p>\n<h2>Aroma m\u00e1s all\u00e1 de los c\u00edtricos<\/h2>\n<p>Los usuarios finales buscan ahora aromas que vayan m\u00e1s all\u00e1 de la t\u00edpica base c\u00edtrica para experimentar el valor real de la fragancia. &#8220;Los clientes empiezan a comprender que pueden conectar con su p\u00fablico a trav\u00e9s de los aromas&#8221;, dice Wonnacott. Debido a ello, se ha producido un cambio hacia aromas basados en el estilo de vida que evocan recuerdos y emociones. Sin duda, el valor de la fragancia se hace sentir en vest\u00edbulos, tiendas, salas de reuniones y spas. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-11069 wpimage\" src=\"http:\/\/vectairsystems.com\/wp-content\/uploads\/2020\/10\/The-Value-Of-Fragrance-800x800.png\" alt=\"Valor de la fragancia\" width=\"800\" height=\"800\"><\/p>\n<p>El sentido del olfato tiene un mayor impacto en los comportamientos de lo que la mayor\u00eda de la gente cree: al fin y al cabo, la memoria y el olor est\u00e1n conectados. Wonnacott afirma que las empresas est\u00e1n empezando a darse cuenta del verdadero valor de las fragancias. Seg\u00fan Wonnacott, &#8220;las empresas est\u00e1n utilizando el olor para influir en las decisiones de los clientes. Tanto si compran en una tienda como si vuelven a un hotel&#8221;.  <\/p>\n<p><strong>Lee el art\u00edculo completo sobre el valor de la fragancia en la edici\u00f3n de este mes de la <a href=\"http:\/\/www.europeancleaningjournal.com\/magazine\/editions\/pdf\/october-2020\" target=\"_blank\" rel=\"noopener noreferrer\">revista European Cleaning Journal<\/a>.  <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos del valor de la fragancia, nos referimos a cu\u00e1les son los beneficios intangibles para un local que utiliza fragancias. Al fin y al cabo, un cliente no puede ver ni tocar una fragancia, s\u00f3lo olerla. Pero, \u00bfun gran sistema de fragancias garantiza que un local sea m\u00e1s atractivo para el cliente? Paul Wonnacott, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[376],"tags":[563,378,423,565,380,567],"class_list":["post-9402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","tag-ambientador","tag-aroma-es","tag-aromas","tag-citricos","tag-fragancia","tag-sistema-de-fragancias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Valor de la fragancia: \u00bfa\u00f1ade valor a las instalaciones y locales el uso de fragancias? - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/es\/blog-es\/valor-de-la-fragancia-anade-valor-a-las-instalaciones-y-locales-el-uso-de-fragancias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valor de la fragancia: \u00bfa\u00f1ade valor a las instalaciones y locales el uso de fragancias?\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos del valor de la fragancia, nos referimos a cu\u00e1les son los beneficios intangibles para un local que utiliza fragancias. Al fin y al cabo, un cliente no puede ver ni tocar una fragancia, s\u00f3lo olerla. Pero, \u00bfun gran sistema de fragancias garantiza que un local sea m\u00e1s atractivo para el cliente? 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