{"id":9540,"date":"2019-11-11T10:37:56","date_gmt":"2019-11-11T16:37:56","guid":{"rendered":"https:\/\/vt0143.itsahappyclient.com\/como-influyen-negativamente-los-distintos-olores-en-el-comportamiento\/"},"modified":"2024-12-16T10:19:27","modified_gmt":"2024-12-16T16:19:27","slug":"como-influyen-negativamente-los-distintos-olores-en-el-comportamiento","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/es\/blog-es\/como-influyen-negativamente-los-distintos-olores-en-el-comportamiento\/","title":{"rendered":"C\u00f3mo influyen negativamente los distintos olores en el comportamiento"},"content":{"rendered":"<p>Veamos m\u00e1s detenidamente por qu\u00e9 ciertos olores pueden provocar una reacci\u00f3n negativa en determinados entornos. Desde los inicios de la humanidad, el sentido del olfato ha sido clave para nuestra supervivencia como seres humanos: tenemos la capacidad de olfatear olores potencialmente peligrosos, como comida en mal estado, humo o gas. El sentido del olfato es tan importante que rara vez recibe la atenci\u00f3n que merece. Los olores, o fragancias como a m\u00ed me gusta llamarlos, tienen la capacidad de evocar reacciones y estados de \u00e1nimo psicol\u00f3gicos tanto positivos como negativos. Esto se debe a que las &#8220;c\u00e9lulas olfativas&#8221; de nuestra nariz est\u00e1n vinculadas al sistema l\u00edmbico de nuestro cerebro, que gobierna las emociones, el comportamiento y la memoria a largo plazo. Pero si nuestro sentido del olfato est\u00e1 &#8220;configurado&#8221; para hacernos conscientes de lo que es peligroso y lo que no lo es, \u00bfc\u00f3mo es que a algunas personas les gusta un determinado olor y otras lo odian? Todo tiene que ver con los recuerdos de la infancia. Es un poco como el debate &#8220;naturaleza frente a crianza&#8221;: algunas reacciones a las fragancias nos son inculcadas desde el nacimiento, pero otras son aprendidas. Los recuerdos de la infancia relacionados con los olores permanecen con las personas durante toda la vida: los investigadores lo llaman &#8220;efecto de memoria proustiana&#8221;. Para que una fragancia u olor tenga alg\u00fan tipo de efecto sobre ti, ya sea positivo o negativo, tiene que haberse asociado inconscientemente con alg\u00fan tipo de acontecimiento o experiencia anterior. Si una persona ha relacionado inconscientemente una fragancia con un episodio negativo, no le gustar\u00e1 cuando vuelva a olerla. A mucha gente no le gusta el olor est\u00e9ril de los hospitales, porque s\u00f3lo le evoca malos recuerdos, aunque algunos podr\u00edan asociarlo a un recuerdo positivo, como dar a luz a su hijo o hija.<\/p>\n<p><a href=\"https:\/\/vectairsystems.com\/content\/uploads\/2024\/10\/Smell-1-Blog-Image-1000x1000px.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2040 alignleft\" src=\"https:\/\/vectairsystems.com\/content\/uploads\/2024\/10\/Smell-1-Blog-Image-1000x1000px-300x300.jpg\" alt=\"Huele\" width=\"300\" height=\"300\" srcset=\"https:\/\/vt0143.itsahappyclient.com\/content\/uploads\/2024\/10\/Smell-1-Blog-Image-1000x1000px-300x300.jpg 300w, https:\/\/vt0143.itsahappyclient.com\/content\/uploads\/2024\/10\/Smell-1-Blog-Image-1000x1000px-150x150.jpg 150w, https:\/\/vt0143.itsahappyclient.com\/content\/uploads\/2024\/10\/Smell-1-Blog-Image-1000x1000px-768x768.jpg 768w, https:\/\/vt0143.itsahappyclient.com\/content\/uploads\/2024\/10\/Smell-1-Blog-Image-1000x1000px.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A mi hijo Matthew no le gusta el olor del mar, despu\u00e9s de que le golpeara una ola peligrosa mientras nadaba frente a la costa irlandesa.<\/p>\n<p>&nbsp;<\/p>\n<p>Los veteranos de guerra te dir\u00e1n que les desagradan los olores de ciertos alimentos o sustancias qu\u00edmicas que les recuerdan a tiempos de guerra en lugares extranjeros. Se realiz\u00f3 un estudio en el Reino Unido en los a\u00f1os sesenta y en Estados Unidos a finales de los setenta <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/books\/NBK92802\/\" target=\"_blank\" rel=\"noopener\">(Cain &amp; Johnson<\/a>, 1978), en el que se pidi\u00f3 a los adultos que valoraran una serie de fragancias comunes. En el estudio se incluy\u00f3 el olor de la gaulteria, que obtuvo una de las calificaciones m\u00e1s bajas en el estudio brit\u00e1nico. Sin embargo, en el estudio estadounidense recibi\u00f3 la calificaci\u00f3n m\u00e1s alta. \u00bfPor qu\u00e9? En el Reino Unido, el olor de la gaulteria se asocia a la medicina y, sobre todo, a los analg\u00e9sicos populares durante la Segunda Guerra Mundial. Por otra parte, en EEUU el olor de la gaulteria evoca recuerdos de caramelos de menta, que tienen connotaciones muy positivas. Entonces, como <a href=\"http:\/\/vectairsystems.com\/us\/about-us\/\" target=\"_blank\" rel=\"noopener\">empresa de fragancias<\/a>, \u00bfc\u00f3mo podemos apelar a las connotaciones <strong><em>positivos de<\/em><\/strong> y no a los negativos? Un punto importante es analizar la forma en que comercializamos nuestras fragancias. Por ejemplo, en los estudios, se sabe que la lavanda aumenta la somnolencia, lo que podr\u00eda considerarse algo negativo, dependiendo de la hora del d\u00eda (por ejemplo, si se intenta aumentar la productividad en el trabajo, la lavanda no deber\u00eda ser necesariamente la fragancia elegida). Sin embargo, si se comercializa como fragancia nocturna que ayuda a conciliar el sue\u00f1o, puede asociarse a resultados positivos.   <\/p>\n<p><strong>Por Paul Wonnacott | Presidente | Vectair Systems, Inc.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veamos m\u00e1s detenidamente por qu\u00e9 ciertos olores pueden provocar una reacci\u00f3n negativa en determinados entornos. Desde los inicios de la humanidad, el sentido del olfato ha sido clave para nuestra supervivencia como seres humanos: tenemos la capacidad de olfatear olores potencialmente peligrosos, como comida en mal estado, humo o gas. El sentido del olfato es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[376],"tags":[587,378,423,381,649,788],"class_list":["post-9540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","tag-ambientadores","tag-aroma-es","tag-aromas","tag-huele","tag-oler","tag-olfativo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo influyen negativamente los distintos olores en el comportamiento - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/es\/blog-es\/como-influyen-negativamente-los-distintos-olores-en-el-comportamiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo influyen negativamente los distintos olores en el comportamiento\" \/>\n<meta property=\"og:description\" content=\"Veamos m\u00e1s detenidamente por qu\u00e9 ciertos olores pueden provocar una reacci\u00f3n negativa en determinados entornos. Desde los inicios de la humanidad, el sentido del olfato ha sido clave para nuestra supervivencia como seres humanos: tenemos la capacidad de olfatear olores potencialmente peligrosos, como comida en mal estado, humo o gas. 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