{"id":19207,"date":"2018-02-13T12:26:55","date_gmt":"2018-02-13T18:26:55","guid":{"rendered":"https:\/\/vectairsystems.com\/lemballage-est-il-vraiment-une-opportunite-marketing-viable\/"},"modified":"2018-02-13T12:26:55","modified_gmt":"2018-02-13T18:26:55","slug":"lemballage-est-il-vraiment-une-opportunite-marketing-viable","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/lemballage-est-il-vraiment-une-opportunite-marketing-viable\/","title":{"rendered":"L’emballage est-il vraiment une opportunit\u00e9 marketing viable ?"},"content":{"rendered":"

Des statistiques r\u00e9centes<\/a> de Statistics Explained montrent que les chiffres des d\u00e9chets d’emballage dans l’UE ont commenc\u00e9 \u00e0 remonter, en particulier le papier et le carton qui repr\u00e9sentaient 41 % de tous les d\u00e9chets d’emballage g\u00e9n\u00e9r\u00e9s en 2014. Compte tenu des opportunit\u00e9s de marketing cr\u00e9\u00e9es par l’emballage de vos produits pour les envoyer aux utilisateurs finaux, s’agit-il d’une perte de temps si de telles quantit\u00e9s d’emballages sont ensuite jet\u00e9es au lieu d’\u00eatre conserv\u00e9es, r\u00e9utilis\u00e9es ou recycl\u00e9es ? Nous avons vu Sky et sa campagne “Ocean Rescue<\/a>” pour sauver nos oc\u00e9ans du plastique qui est jet\u00e9 apr\u00e8s une seule utilisation. Leur campagne #PassOnPlastic esp\u00e8re mettre en \u00e9vidence les dommages caus\u00e9s par les emballages plastiques \u00e0 usage unique sur les oc\u00e9ans du monde entier. Nous commen\u00e7ons \u00e9galement \u00e0 voir des entreprises, telles que Starbucks, r\u00e9compenser les clients qui r\u00e9utilisent leurs gobelets en plastique, en guise d’engagement \u00e0 recycler et \u00e0 r\u00e9utiliser. En tant qu’entreprise fi\u00e8re de cr\u00e9er des produits innovants ET durables, Vectair Systems est fi\u00e8re d’avoir une approche \u00e9cologique de ses exigences en mati\u00e8re d’emballage, et nous ne nous arr\u00eaterons pas l\u00e0. Nous aimons r\u00e9fl\u00e9chir soigneusement \u00e0 notre approche de l’emballage, non seulement d’un point de vue durable, mais aussi d’un point de vue marketing. Comment pouvons-nous affirmer qu’un produit est durable si notre emballage ext\u00e9rieur ne l’est pas non plus ? Notre message marketing est donc clair : nous faisons en sorte que l’emballage ET le produit soient aussi durables que possible. L’emballage, de par sa nature m\u00eame, comportera toujours un certain degr\u00e9 de gaspillage, car les gens veulent les produits qu’il contient, et non le mat\u00e9riau de protection. La premi\u00e8re \u00e9tape consiste donc \u00e0 choisir l’emplacement de votre marketing – il vaut mieux imprimer votre logo\/marque sur quelque chose comme une bo\u00eete, qui peut \u00eatre r\u00e9utilis\u00e9e, que sur un rembourrage en papier qui sera plus probablement jet\u00e9, par exemple. Chaque logo que vous imprimez a un co\u00fbt, donc pour un retour sur investissement maximal, vous voulez qu’il soit vu et, de pr\u00e9f\u00e9rence, conserv\u00e9 sur un support qui sera utilis\u00e9 \u00e0 maintes reprises ! En outre, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re de rendre votre emballage int\u00e9ressant : les gens sont plus enclins \u00e0 conserver et \u00e0 r\u00e9utiliser un objet qui a un peu de caract\u00e8re qu’une simple bo\u00eete brune. Si vous avez une couleur de marque ou un caract\u00e8re sp\u00e9cifique, essayez de l’int\u00e9grer pour que les gens aient envie d’acheter la marque et de garder l’emballage plus longtemps parce qu’il a attir\u00e9 leur attention – il peut \u00eatre joli, excentrique ou simplement utile, peu importe s’il n’est pas jet\u00e9 \u00e0 la poubelle ! <\/p>\n

Encourager la r\u00e9utilisation et le recyclage<\/strong><\/h4>\n

C’est une excellente id\u00e9e d’encourager activement la r\u00e9utilisation et le recyclage de vos emballages, d’autant plus que l’environnement est un th\u00e8me tr\u00e8s r\u00e9pandu dans le monde. Il existe diff\u00e9rentes fa\u00e7ons de le faire :<\/p>\n

    \n
  • Impression de logos de recyclage sur tout ce qui peut \u00eatre recycl\u00e9 en toute s\u00e9curit\u00e9, afin que les utilisateurs ne le jettent pas simplement dans les ordures m\u00e9nag\u00e8res parce qu’ils ne savent pas ce qu’il en est.<\/li>\n
  • Inclure une petite fiche d’information qui \u00e9num\u00e8re les r\u00e9utilisations possibles et leurs avantages.<\/li>\n
  • Cette fiche peut \u00e9galement indiquer comment recycler l’emballage si c’est l’option alternative.<\/li>\n
  • Faites en sorte que votre emballage ait une r\u00e9utilisation sp\u00e9cifique – par exemple, les bo\u00eetes de c\u00e9r\u00e9ales ont souvent une activit\u00e9 imprim\u00e9e au dos qui signifie que la bo\u00eete sera r\u00e9utilis\u00e9e. Les gens commencent \u00e0 savoir o\u00f9 chercher s’ils voient un emballage qui offre ce type de r\u00e9utilisation sp\u00e9cifique, de sorte qu’un logo bien plac\u00e9 serait un bon moyen de faire conna\u00eetre la marque. <\/li>\n<\/ul>\n

    Emballage minimaliste<\/strong><\/h4>\n

    L’autre fa\u00e7on d’essayer de r\u00e9duire les d\u00e9chets d’emballage est d’opter pour un emballage minimaliste. Cette solution pr\u00e9sente un double avantage : elle permet d’\u00e9conomiser sur les co\u00fbts d’emballage, mais l’inconv\u00e9nient est qu’il y a moins d’opportunit\u00e9s pour votre marketing, le placement de votre logo, etc. Si vous d\u00e9cidez de suivre cette voie, vous devrez certainement faire preuve d’ing\u00e9niosit\u00e9 dans la mani\u00e8re d’emballer et de pr\u00e9senter vos marchandises tout en pr\u00e9servant la protection du produit, mais c’est un grand pas en avant pour le respect de l’environnement et la r\u00e9duction de vos co\u00fbts. Quelle est votre politique en mati\u00e8re d’emballage et de marketing ? Encouragez-vous la r\u00e9utilisation et le recyclage ? N’h\u00e9sitez pas \u00e0 nous en faire part ! <\/p>\n","protected":false},"excerpt":{"rendered":"

    Des statistiques r\u00e9centes de Statistics Explained montrent que les chiffres des d\u00e9chets d’emballage dans l’UE ont commenc\u00e9 \u00e0 remonter, en particulier le papier et le carton qui repr\u00e9sentaient 41 % de tous les d\u00e9chets d’emballage g\u00e9n\u00e9r\u00e9s en 2014. Compte tenu des opportunit\u00e9s de marketing cr\u00e9\u00e9es par l’emballage de vos produits pour les envoyer aux utilisateurs […]<\/p>\n","protected":false},"author":1,"featured_media":7132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[409],"tags":[],"class_list":["post-19207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"acf":[],"yoast_head":"\nL'emballage est-il vraiment une opportunit\u00e9 marketing viable ? - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/lemballage-est-il-vraiment-une-opportunite-marketing-viable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'emballage est-il vraiment une opportunit\u00e9 marketing viable ?\" \/>\n<meta property=\"og:description\" content=\"Des statistiques r\u00e9centes de Statistics Explained montrent que les chiffres des d\u00e9chets d’emballage dans l’UE ont commenc\u00e9 \u00e0 remonter, en particulier le papier et le carton qui repr\u00e9sentaient 41 % de tous les d\u00e9chets d’emballage g\u00e9n\u00e9r\u00e9s en 2014. 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