{"id":9354,"date":"2022-09-01T18:33:49","date_gmt":"2022-09-01T23:33:49","guid":{"rendered":"https:\/\/vt0143.itsahappyclient.com\/quest-ce-qui-fait-le-succes-dun-systeme-de-desodorisant\/"},"modified":"2025-01-03T14:04:25","modified_gmt":"2025-01-03T20:04:25","slug":"quest-ce-qui-fait-le-succes-dun-systeme-de-desodorisant","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/quest-ce-qui-fait-le-succes-dun-systeme-de-desodorisant\/","title":{"rendered":"Qu’est-ce qui fait le succ\u00e8s d’un syst\u00e8me de d\u00e9sodorisant ?"},"content":{"rendered":"

Les entreprises prennent conscience de la capacit\u00e9 des odeurs \u00e0 nous toucher profond\u00e9ment. Selon Martin Lindstrom, expert en strat\u00e9gie de marque, “soixante-quinze pour cent des \u00e9motions que nous g\u00e9n\u00e9rons quotidiennement sont influenc\u00e9es par l’odorat”. Pour le secteur du nettoyage, cela s’est traduit par une rupture avec les pratiques traditionnelles. Historiquement, les organisations choisissaient de parfumer leurs toilettes pour masquer les mauvaises odeurs. Aujourd’hui, il est courant de voir tout un r\u00e9seau de d\u00e9cideurs vouloir parfumer des zones \u00e0 l’int\u00e9rieur et \u00e0 l’ext\u00e9rieur<\/em> des toilettes, et ce pour diff\u00e9rentes raisons. En effet, il ne s’agit plus seulement de la perception de toilettes propres et fra\u00eeches, mais de l’exp\u00e9rience globale de l’utilisateur. Un syst\u00e8me de diffusion de parfum r\u00e9ussi doit utiliser une technologie de pointe pour produire des particules de parfum plus l\u00e9g\u00e8res et plus s\u00fbres qui persistent plus longtemps. La constance est essentielle – l’intensit\u00e9 du parfum au dixi\u00e8me jour doit \u00eatre la m\u00eame qu’au premier jour. Les clients appr\u00e9cient les syst\u00e8mes puissants pour grands espaces qui peuvent \u00eatre programm\u00e9s en fonction de leurs besoins, mais ils recherchent \u00e9galement des options \u00e9cologiques, sans piles, simples \u00e0 utiliser et \u00e0 installer. L’essentiel est que le client recherche ces caract\u00e9ristiques (facilit\u00e9 d’installation et message durable), mais sans faire de compromis sur la qualit\u00e9 ou l’efficacit\u00e9 des parfums. Les syst\u00e8mes doivent r\u00e9pondre aux diff\u00e9rents besoins des clients. Par exemple, les magasins de d\u00e9tail peuvent vouloir un parfum fort et identifiable pour encourager les clients \u00e0 d\u00e9penser plus. Dans un casino de Las Vegas, un parfum d’ambiance agr\u00e9able dans une zone du casino a permis d’augmenter les recettes de 45 % par rapport \u00e0 des zones de machines \u00e0 sous comparables non parfum\u00e9es (comme l’a montr\u00e9 l’\u00e9tude du Dr Alan Hirsch en 1995, intitul\u00e9e ” Effects of ambient odors on slot-machine usage in a Las Vegas Casino<\/a>“). Les h\u00f4tels pourraient souhaiter un parfum plus subtil qui s’associe \u00e0 leurs clients et s’installe dans leur subconscient. Les fabricants devraient avoir l’expertise n\u00e9cessaire pour recommander diff\u00e9rents produits, r\u00e9glages et parfums en fonction de l’environnement. La meilleure fa\u00e7on de garantir un niveau de propret\u00e9 optimal dans un \u00e9tablissement est de faire appel \u00e0 un service de nettoyage commercial de qualit\u00e9 sup\u00e9rieure et d’installer des produits de nettoyage de qualit\u00e9 sup\u00e9rieure. Mais il n’est pas n\u00e9cessaire que ces produits soient compliqu\u00e9s ou co\u00fbteux. Plus les produits sont faciles \u00e0 utiliser, plus les sites seront enclins \u00e0 les utiliser. Le programme professionnel passif<\/a> de Vectair Systems est une collection de produits recyclables qui peuvent avoir un GROS impact, mais qui sont \u00e0 la fois abordables et extr\u00eamement simples \u00e0 utiliser. Vectair comprend parfaitement le r\u00f4le qu’une bonne odeur peut jouer dans l’exp\u00e9rience du client et son sentiment de propret\u00e9. La perception est la r\u00e9alit\u00e9 en ce qui concerne la propret\u00e9 de votre \u00e9tablissement. La science nous apprend qu’une fois que quelqu’un a fait une premi\u00e8re impression, il est tr\u00e8s difficile de le faire changer d’avis. Nous nous faisons une opinion des personnes, des produits et des lieux en fonction non seulement de leur apparence, mais aussi de la sensation de propret\u00e9 qu’ils procurent. Un parfum frais est essentiel pour cr\u00e9er une atmosph\u00e8re agr\u00e9able et propre – si quelque chose sent le frais et le propre, il est probable qu’il EST frais et propre. La pand\u00e9mie mondiale nous a sensibilis\u00e9s \u00e0 la propret\u00e9 des espaces et nous a appris \u00e0 rechercher des produits sanitaires. Aujourd’hui, nous attendons d’un lieu qu’il soit propre – il ne s’agit plus seulement de plaire \u00e0 nos sens. <\/p>\n

C’est aussi une question de s\u00e9curit\u00e9. Les restaurants et le secteur de l’h\u00f4tellerie en particulier cherchent \u00e0 transmettre \u00e0 leurs visiteurs un message de s\u00fbret\u00e9 et de s\u00e9curit\u00e9 dans un monde post-COVID et le parfum est un bon moyen de communiquer aux visiteurs l’engagement que l’\u00e9tablissement a \u00e9t\u00e9 nettoy\u00e9. <\/p>\n","protected":false},"excerpt":{"rendered":"

Les entreprises prennent conscience de la capacit\u00e9 des odeurs \u00e0 nous toucher profond\u00e9ment. Selon Martin Lindstrom, expert en strat\u00e9gie de marque, “soixante-quinze pour cent des \u00e9motions que nous g\u00e9n\u00e9rons quotidiennement sont influenc\u00e9es par l’odorat”. Pour le secteur du nettoyage, cela s’est traduit par une rupture avec les pratiques traditionnelles. Historiquement, les organisations choisissaient de parfumer […]<\/p>\n","protected":false},"author":1,"featured_media":6043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[409],"tags":[435,436],"class_list":["post-9354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","tag-aircare-fr","tag-marketing-olfactif"],"acf":[],"yoast_head":"\nQu'est-ce qui fait le succ\u00e8s d'un syst\u00e8me de d\u00e9sodorisant ? - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/quest-ce-qui-fait-le-succes-dun-systeme-de-desodorisant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu'est-ce qui fait le succ\u00e8s d'un syst\u00e8me de d\u00e9sodorisant ?\" \/>\n<meta property=\"og:description\" content=\"Les entreprises prennent conscience de la capacit\u00e9 des odeurs \u00e0 nous toucher profond\u00e9ment. Selon Martin Lindstrom, expert en strat\u00e9gie de marque, “soixante-quinze pour cent des \u00e9motions que nous g\u00e9n\u00e9rons quotidiennement sont influenc\u00e9es par l’odorat”. Pour le secteur du nettoyage, cela s’est traduit par une rupture avec les pratiques traditionnelles. 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