{"id":9359,"date":"2022-08-26T18:35:40","date_gmt":"2022-08-26T23:35:40","guid":{"rendered":"https:\/\/vt0143.itsahappyclient.com\/comment-les-sites-peuvent-ils-montrer-quils-sont-propres\/"},"modified":"2024-12-16T10:12:34","modified_gmt":"2024-12-16T16:12:34","slug":"comment-les-sites-peuvent-ils-montrer-quils-sont-propres","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/comment-les-sites-peuvent-ils-montrer-quils-sont-propres\/","title":{"rendered":"Comment les sites peuvent-ils montrer qu’ils sont propres ?"},"content":{"rendered":"

En 2019, la maison de parfums britannique Penhaligon’s et l’h\u00f4tel cinq \u00e9toiles London Marriott Hotel, Park Lane, se sont associ\u00e9s pour lancer “Suite Scents”, offrant aux clients de la Suite Premier l’acc\u00e8s \u00e0 une collection des parfums les plus embl\u00e9matiques de la marque \u00e0 utiliser pendant leur s\u00e9jour.<\/span><\/p>\n

Les invit\u00e9s ont re\u00e7u en main propre une luxueuse biblioth\u00e8que de parfums Penhaligon’s, pr\u00e9sent\u00e9e sur un magnifique – et tr\u00e8s Instagrammable – pr\u00e9sentoir floral. Ils ont choisi leur parfum et, au moment du d\u00e9part, les invit\u00e9s ont re\u00e7u un flacon de taille normale \u00e0 emporter avec eux. <\/span><\/p>\n

L’objectif \u00e9tait d’associer le parfum \u00e0 la m\u00e9moire et de cr\u00e9er une exp\u00e9rience inoubliable \u00e0 l’h\u00f4tel Marriott Park Lane de Londres. <\/span>London Marriott Hotel Park Lane<\/span><\/a>.<\/span><\/p>\n

Il est clair que l’exp\u00e9rience v\u00e9cue dans les h\u00f4tels et autres lieux peut \u00eatre am\u00e9lior\u00e9e par les odeurs et que celles-ci jouent un r\u00f4le important dans la perception de la propret\u00e9. Le moyen le plus s\u00fbr de fid\u00e9liser la client\u00e8le et d’asseoir sa sup\u00e9riorit\u00e9 sur le march\u00e9 est de faire de la propret\u00e9 une priorit\u00e9 absolue. Il est imp\u00e9ratif que les clients et le personnel soient en s\u00e9curit\u00e9 gr\u00e2ce \u00e0 des surfaces correctement nettoy\u00e9es et d\u00e9sinfect\u00e9es ; cependant, il est essentiel d’exploiter les cinq sens du client lorsque l’on communique sur la propret\u00e9. Ce n’est pas parce qu’une surface a \u00e9t\u00e9 d\u00e9sinfect\u00e9e qu’elle est toujours visible \u00e0 l’\u0153il nu. <\/span><\/p>\n

Les \u00e9tablissements peuvent aller plus loin en veillant \u00e0 ce que les clients voient, touchent, entendent et sentent les panneaux. Apr\u00e8s l’apparition du coronavirus, il n’est plus possible de se contenter du strict minimum. Si vous vous surpassez en mati\u00e8re de propret\u00e9, vous offrirez une meilleure exp\u00e9rience \u00e0 vos clients et, par cons\u00e9quent, vous augmenterez vos recettes. <\/span><\/p>\n

Planifiez, planifiez et planifiez \u00e0 l’avance<\/span><\/u><\/b><\/p>\n

Tout d’abord, les sites doivent se concentrer sur la planification – des processus et des protocoles correctement planifi\u00e9s garantissent que les op\u00e9rations se d\u00e9roulent sans heurts et qu’aucun d\u00e9tail n’est n\u00e9glig\u00e9. C’est tr\u00e8s bien d’installer un nouveau produit brillant, sauf s’il est laiss\u00e9 \u00e0 l’abandon apr\u00e8s quelques mois sans \u00eatre entretenu ! <\/span><\/p>\n

Prenons l’exemple d’un h\u00f4tel. Il convient d’identifier les zones \u00e0 fort contact et \u00e0 forte fr\u00e9quentation, et la direction doit retracer les pas d’un visiteur : que voit-il et que sent-il \u00e0 son arriv\u00e9e ? Il peut voir des fleurs, mais l’odeur correspond-elle au paysage ? Il se peut qu’il vienne de prendre un train tr\u00e8s fr\u00e9quent\u00e9 et qu’il ait envie de se laver les mains avant de s’enregistrer – y a-t-il des stations de d\u00e9sinfection nettoy\u00e9es et remplies \u00e0 sa disposition ? <\/span><\/p>\n

Que touchent-ils ? La signalisation des toilettes est-elle appropri\u00e9e et que voient-ils lorsqu’ils y acc\u00e8dent ? Le visiteur peut-il constater que vous avez pris des mesures pour rendre l’\u00e9tablissement plus hygi\u00e9nique et plus agr\u00e9able ? <\/span><\/p>\n

Il est important de r\u00e9fl\u00e9chir de mani\u00e8re proactive \u00e0 l’odeur de votre \u00e9tablissement, car de nombreux facteurs externes entrent en jeu et influencent l’exp\u00e9rience d’un invit\u00e9. Certains lieux peuvent avoir du mal \u00e0 sentir bon en raison de l’\u00e2ge du b\u00e2timent, de la proximit\u00e9 d’autres infrastructures ou de probl\u00e8mes de drainage. Les syst\u00e8mes de parfumerie les plus avanc\u00e9s sur le plan technologique peuvent d\u00e9sormais assurer une diffusion de senteurs fiable 24 heures sur 24, programm\u00e9e en fonction des besoins exacts de l’\u00e9tablissement. Mieux encore, un <\/span> Une odeur uniforme dans l’ensemble du site, obtenue en coordonnant plusieurs produits, peut renforcer la propret\u00e9 dans l’ensemble de l’\u00e9tablissement. <\/span><\/p>\n

Montrez-le<\/span><\/u><\/b><\/p>\n

Les salles de bains Instagrammables sont \u00e0 la mode, mais il n’y a pas que les toilettes des femmes qui m\u00e9ritent l’attention, <\/span>les toilettes des hommes sont \u00e9galement importantes. <\/span> <\/p>\n

Les toilettes peuvent donner le ton \u00e0 l’ensemble de l’\u00e9tablissement. Si un client voit des gouttes et sent de l’urine, il aura une impression n\u00e9gative de l’ensemble de l’\u00e9tablissement. Les \u00e9tablissements n’ont pas besoin d’investir des milliers d’euros. <\/span>grilles d’urinoir<\/span><\/a> peuvent consid\u00e9rablement aider \u00e0 garder les urinoirs propres et \u00e0 contr\u00f4ler les mauvaises odeurs. Les grilles d’urinoir sont \u00e9galement un excellent outil de pr\u00e9caution, car elles permettent d’\u00e9viter les obstructions co\u00fbteuses des canalisations et les \u00e9claboussures d’urine sur les sols, qui causent des dommages durables ou des risques de glissade. Ces grilles peuvent \u00eatre associ\u00e9es \u00e0 de petites grilles d’urinoirs \u00e9conomiques. <\/span>clips pour cuvettes de toilettes<\/span><\/a> qui lib\u00e8rent lentement un parfum assorti. <\/span> <\/p>\n

En fin de compte, m\u00eame si les grands gestes comme les “Suite Scents” sont merveilleux, vous n’avez pas besoin d’\u00eatre un h\u00f4tel cinq \u00e9toiles pour faire une impression positive et percutante sur vos clients – il vous suffit de vous concentrer sur les cinq sens. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En 2019, la maison de parfums britannique Penhaligon’s et l’h\u00f4tel cinq \u00e9toiles London Marriott Hotel, Park Lane, se sont associ\u00e9s pour lancer “Suite Scents”, offrant aux clients de la Suite Premier l’acc\u00e8s \u00e0 une collection des parfums les plus embl\u00e9matiques de la marque \u00e0 utiliser pendant leur s\u00e9jour. Les invit\u00e9s ont re\u00e7u en main propre […]<\/p>\n","protected":false},"author":1,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[409],"tags":[436],"class_list":["post-9359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","tag-marketing-olfactif"],"acf":[],"yoast_head":"\nComment les sites peuvent-ils montrer qu'ils sont propres ? - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/comment-les-sites-peuvent-ils-montrer-quils-sont-propres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les sites peuvent-ils montrer qu'ils sont propres ?\" \/>\n<meta property=\"og:description\" content=\"En 2019, la maison de parfums britannique Penhaligon’s et l’h\u00f4tel cinq \u00e9toiles London Marriott Hotel, Park Lane, se sont associ\u00e9s pour lancer “Suite Scents”, offrant aux clients de la Suite Premier l’acc\u00e8s \u00e0 une collection des parfums les plus embl\u00e9matiques de la marque \u00e0 utiliser pendant leur s\u00e9jour. 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