{"id":9401,"date":"2020-10-12T12:14:06","date_gmt":"2020-10-12T17:14:06","guid":{"rendered":"https:\/\/vt0143.itsahappyclient.com\/marketing-des-senteurs-dautomne-les-avantages-dun-parfum-dautomne-pour-les-entreprises\/"},"modified":"2024-12-16T10:13:55","modified_gmt":"2024-12-16T16:13:55","slug":"marketing-des-senteurs-dautomne-les-avantages-dun-parfum-dautomne-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/marketing-des-senteurs-dautomne-les-avantages-dun-parfum-dautomne-pour-les-entreprises\/","title":{"rendered":"Marketing des senteurs d’automne – les avantages d’un parfum d’automne pour les entreprises"},"content":{"rendered":"

Comment savez-vous que nous sommes en automne ? Est-ce \u00e0 cause des feuilles qui brunissent ou du temps froid ? Ou bien est-ce \u00e0 cause de l’incroyable odeur d’\u00e9pices de citrouille que l’on sent partout ? Les odeurs et les ar\u00f4mes \u00e9voquent un type d’\u00e9motion qui peut \u00eatre li\u00e9 aux saisons et aux sentiments qu’elles suscitent. Les clients ne pensent g\u00e9n\u00e9ralement pas \u00e0 ce qui les attire dans un certain magasin, mais lorsqu’ils commencent \u00e0 chercher des cadeaux de No\u00ebl ou \u00e0 choisir une nouvelle garde-robe d’automne, les ar\u00f4mes du marketing olfactif<\/a> peuvent inconsciemment d\u00e9clencher des souvenirs dans leur cerveau qui les conduiront tr\u00e8s probablement dans un magasin o\u00f9 ils n’avaient jamais eu l’intention d’aller. Chaque ann\u00e9e, le secteur du marketing olfactif g\u00e9n\u00e8re environ 300 millions de dollars dans le monde et ce chiffre devrait augmenter au cours des dix prochaines ann\u00e9es. Cela s’explique par le fait que l’odeur est cens\u00e9e \u00eatre notre sens \u00e9motionnel et que les odeurs sont li\u00e9es \u00e0 nos sentiments, d’o\u00f9 la magie du marketing olfactif. Les senteurs d’automne peuvent \u00eatre utilis\u00e9es dans toute une s\u00e9rie de lieux, y compris les magasins de d\u00e9tail, les caf\u00e9s, les centres commerciaux, les h\u00f4tels et bien d’autres encore, pour cr\u00e9er un lien avec les clients. Les magasins de d\u00e9tail peuvent utiliser le marketing olfactif pour cr\u00e9er une exp\u00e9rience inoubliable qui \u00e9tablit un lien avec les clients \u00e0 un niveau plus profond que l’aspect visuel, ce qui les incitera \u00e0 rester plus longtemps dans cette zone et les encouragera \u00e0 faire des achats. Selon une \u00e9tude<\/a> r\u00e9cente, le marketing olfactif peut \u00e9galement contribuer \u00e0 augmenter les ventes de 80 % dans les grands magasins de d\u00e9tail. <\/p>\n

Marketing des senteurs d’automne<\/h2>\n

Une \u00e9tude r\u00e9cente<\/a> montre que les gens peuvent associer un souvenir \u00e0 une odeur avec une pr\u00e9cision de 65 % dans l’ann\u00e9e qui suit la premi\u00e8re odeur. Cela signifie que si un client sent une nouvelle odeur dans un lieu, il sera en mesure d’\u00e9tablir un lien direct entre cette odeur et la marque lorsqu’il la sentira \u00e0 nouveau, cr\u00e9ant ainsi une exp\u00e9rience pour le client. <\/p>\n

\"Marketing<\/p>\n

L’automne est l’un des meilleurs parfums \u00e0 commercialiser pour les saisons, car il est tr\u00e8s reconnaissable et est presque toujours associ\u00e9 \u00e0 de bons souvenirs r\u00e9confortants pour le client. Vous trouverez ci-dessous une liste de senteurs qui repr\u00e9sentent bien l’automne. Pumpkin spiced latte<\/strong> – une combinaison de clou de girofle, de pomme chaude, de cannelle \u00e9pic\u00e9e, de noix de muscade et de citrouille cr\u00e9e le parfum automnal le plus reconnaissable. Ce parfum est \u00e9troitement associ\u00e9 \u00e0 l’enfance, \u00e0 Halloween et aux moments pass\u00e9s avec la famille et les amis. La citrouille est particuli\u00e8rement appr\u00e9ci\u00e9e des hommes. C’est pourquoi de nombreux magasins de v\u00eatements pour hommes utilisent ce parfum pour faire du marketing aupr\u00e8s des hommes \u00e0 l’automne. Pain d’\u00e9pices<\/strong> – un m\u00e9lange r\u00e9chauffant de vanille, de clou de girofle et de cannelle \u00e9pic\u00e9e cr\u00e9e un parfum tr\u00e8s familier qui peut \u00eatre prolong\u00e9 jusqu’aux f\u00eates de No\u00ebl. Une fois de plus, ce parfum \u00e9voque des souvenirs d’enfance tr\u00e8s forts et la joie qui accompagne les mois d’automne et d’hiver. Noix et chaleur<\/strong> – la vanille, le caramel, la cannelle et le clou de girofle forment une combinaison \u00e9pic\u00e9e et sucr\u00e9e qui est confortable et famili\u00e8re \u00e0 tout le monde. Ce parfum suscite l’envie de faire du shopping chez les clientes et est donc id\u00e9al pour les mois d’automne. Bois de santal<\/strong> – le bois de santal est l’une des senteurs les plus appr\u00e9ci\u00e9es et les plus couramment utilis\u00e9es comme base dans les parfums. C’est un m\u00e9lange de notes douces, cr\u00e9meuses et chaudes qui est imm\u00e9diatement reconnaissable et peut facilement \u00eatre associ\u00e9 \u00e0 des souvenirs. Le bois de santal est g\u00e9n\u00e9ralement associ\u00e9 \u00e0 d’autres senteurs chaudes et bois\u00e9es, ce qui le rend id\u00e9al pour le marketing olfactif tout au long de l’automne. <\/p>\n","protected":false},"excerpt":{"rendered":"

Comment savez-vous que nous sommes en automne ? Est-ce \u00e0 cause des feuilles qui brunissent ou du temps froid ? Ou bien est-ce \u00e0 cause de l’incroyable odeur d’\u00e9pices de citrouille que l’on sent partout ? Les odeurs et les ar\u00f4mes \u00e9voquent un type d’\u00e9motion qui peut \u00eatre li\u00e9 aux saisons et aux sentiments qu’elles […]<\/p>\n","protected":false},"author":1,"featured_media":6274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[409],"tags":[559,436,558,411,437],"class_list":["post-9401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","tag-bois-de-santal","tag-marketing-olfactif","tag-marketing-olfactif-de-lautomne","tag-parfum-fr-2","tag-senteurs"],"acf":[],"yoast_head":"\nMarketing des senteurs d'automne - les avantages d'un parfum d'automne pour les entreprises - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/marketing-des-senteurs-dautomne-les-avantages-dun-parfum-dautomne-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing des senteurs d'automne - les avantages d'un parfum d'automne pour les entreprises\" \/>\n<meta property=\"og:description\" content=\"Comment savez-vous que nous sommes en automne ? 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