{"id":9406,"date":"2020-10-22T10:35:38","date_gmt":"2020-10-22T15:35:38","guid":{"rendered":"https:\/\/vt0143.itsahappyclient.com\/valeur-des-parfums-lutilisation-de-parfums-apporte-t-elle-une-valeur-ajoutee-aux-installations-et-aux-lieux\/"},"modified":"2024-12-16T10:13:56","modified_gmt":"2024-12-16T16:13:56","slug":"valeur-des-parfums-lutilisation-de-parfums-apporte-t-elle-une-valeur-ajoutee-aux-installations-et-aux-lieux","status":"publish","type":"post","link":"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/valeur-des-parfums-lutilisation-de-parfums-apporte-t-elle-une-valeur-ajoutee-aux-installations-et-aux-lieux\/","title":{"rendered":"Valeur des parfums – l’utilisation de parfums apporte-t-elle une valeur ajout\u00e9e aux installations et aux lieux ?"},"content":{"rendered":"

Lorsque nous parlons de la valeur des parfums, nous voulons dire quels sont les avantages intangibles d’un lieu qui utilise des parfums ? Apr\u00e8s tout, un parfum ne peut \u00eatre ni vu ni touch\u00e9 par un client, mais seulement senti. Mais un bon syst\u00e8me de parfum permet-il \u00e0 un \u00e9tablissement d’\u00eatre plus attrayant pour le client ? Paul Wonnacott, pr\u00e9sident de Vectair Systems, s’est r\u00e9cemment exprim\u00e9 dans l’European Cleaning Journal<\/a> sur la valeur r\u00e9elle des parfums pour les \u00e9tablissements. M. Wonnacott donne un aper\u00e7u des tendances actuelles en ce qui concerne les parfums pr\u00e9f\u00e9r\u00e9s et ce qui motive le choix des clients. Les casinos de Las Vegas, par exemple, sont de grands utilisateurs de parfums, car les \u00e9tudes montrent qu’ils les aident \u00e0 augmenter leurs revenus. “Une odeur agr\u00e9able pourrait \u00eatre li\u00e9e \u00e0 une augmentation de 45 % des recettes des machines \u00e0 sous par rapport \u00e0 une zone non parfum\u00e9e”, explique M. Wonnacott. <\/p>\n

Valeur des parfums dans les environnements de vente au d\u00e9tail<\/h2>\n

Des \u00e9tudes sur la valeur des parfums ont \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9es dans des environnements de vente au d\u00e9tail, tels que les magasins de chaussures. Selon Wonnacott, “84 % des gens sont plus enclins \u00e0 acheter des chaussures lorsqu’ils les essaient dans une pi\u00e8ce parfum\u00e9e”. Les syst\u00e8mes de<\/a> d\u00e9sodorisants et de parfums<\/a> ont \u00e9t\u00e9 \u00e9tablis dans l’environnement des toilettes, mais ils deviennent de plus en plus importants dans d’autres installations.<\/p>\n

Un parfum au-del\u00e0 des agrumes<\/h2>\n

Les utilisateurs finaux recherchent d\u00e9sormais des senteurs qui vont au-del\u00e0 de la base d’agrumes typique pour d\u00e9couvrir la valeur r\u00e9elle du parfum. “Les clients commencent \u00e0 comprendre qu’ils peuvent communiquer avec leur public par le biais des parfums”, explique M. Wonnacott. C’est pourquoi on observe une \u00e9volution vers des parfums ax\u00e9s sur le style de vie, qui \u00e9voquent des souvenirs et des \u00e9motions. La valeur des parfums est certainement ressentie dans les halls d’entr\u00e9e, les magasins, les salles de r\u00e9union et les spas. <\/p>\n

\"Valeur<\/p>\n

L’odorat a un impact plus important sur les comportements que la plupart des gens ne le pensent – la m\u00e9moire et l’odorat sont en effet li\u00e9s. Selon M. Wonnacott, les entreprises commencent \u00e0 prendre conscience de la valeur r\u00e9elle des parfums. Selon lui, “les entreprises utilisent les odeurs pour influencer les d\u00e9cisions des clients. Qu’il s’agisse d’acheter dans un magasin ou de revenir dans un h\u00f4tel”. <\/p>\n

Lisez l’article complet sur la valeur des parfums dans l’\u00e9dition de ce mois-ci du magazine European Cleaning Journal.<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque nous parlons de la valeur des parfums, nous voulons dire quels sont les avantages intangibles d’un lieu qui utilise des parfums ? Apr\u00e8s tout, un parfum ne peut \u00eatre ni vu ni touch\u00e9 par un client, mais seulement senti. Mais un bon syst\u00e8me de parfum permet-il \u00e0 un \u00e9tablissement d’\u00eatre plus attrayant pour le […]<\/p>\n","protected":false},"author":1,"featured_media":6280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[409],"tags":[576,575,410,411,437,577],"class_list":["post-9406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","tag-agrumes","tag-desodorisant","tag-parfum-fr","tag-parfum-fr-2","tag-senteurs","tag-systeme-de-parfumage"],"acf":[],"yoast_head":"\nValeur des parfums - l'utilisation de parfums apporte-t-elle une valeur ajout\u00e9e aux installations et aux lieux ? - Vectair<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vt0143.itsahappyclient.com\/fr\/blog-fr\/valeur-des-parfums-lutilisation-de-parfums-apporte-t-elle-une-valeur-ajoutee-aux-installations-et-aux-lieux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valeur des parfums - l'utilisation de parfums apporte-t-elle une valeur ajout\u00e9e aux installations et aux lieux ?\" \/>\n<meta property=\"og:description\" content=\"Lorsque nous parlons de la valeur des parfums, nous voulons dire quels sont les avantages intangibles d’un lieu qui utilise des parfums ? 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Apr\u00e8s tout, un parfum ne peut \u00eatre ni vu ni touch\u00e9 par un client, mais seulement senti. 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